She did not plan to be a YouTuber. In fact, she didn’t even make videos. So how did she go for the hotel management industry to the badass fun mom that she is now?
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How to Find the Right Influencers for Your E-commerce Brand?
There was a time when celebrity endorsements were the top choice for brands to promote a product or a service to the masses, but today influencers have taken over the advertisement industry by storm. By …
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What Can We Learn From the Striking Amount Data of Indian Users on Instagram?
It is the start of the week and you are rushing your way into the train to go to work. Surprisingly, it isn’t as crowded as you expected. For a fraction of a second, you …
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The Influencer Playbook
Influencer marketing is as much a data-driven business as it is a people’s business. Before making a decision about whether or not to spend on influencer marketing there is a range of questions you ask …
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Ultimate Cheat Sheet to using Data for Marketing
What is the first thing that crosses your mind when you think about creating a music video? Or when you think about filming a short-film? I bet, it is this – Who is going to …
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Top 3 Marketing elements That Influencers Get Right
Marketing is getting the art of storytelling right. It’s the only way you can speak to your customer. Digital influencers open the other door for you. It is the most efficient way in which your …
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How Reliance Jewels Flashed The Perfect Marketing Jewellery?
Come February, Valentine’s Day vibes start to float around all over your Facebook feed. As if that wasn’t enough, your family Whatsapp groups cannot stop forwarding jokes on the nuances of the married life. When …
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Influencer Marketing Trends To Watch Out For In 2018
It’s not news that brands are devoting an increasing percentage of their marketing budgets to influencer marketing. What is new is how companies and influencers themselves are adapting their processes and creating new best practices …
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Terry Peigh of IPG on Growth of Influencer Marketing in India
With the growing influence of social media, the power of influencers today has increased significantly. As per a report released by IPG and their group company FCB Cogito Consulting, the influencers and recommendations are valued …
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India Inc to spend Rs 24,000 crore on advertising, marketing and promotion
India Inc will spend Rs 24,000 crore on advertising, marketing and promotion during the festive season, starting August, 10% more than what they spent same season last year, top media planners said. Consumer sentiment is …
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9 Stats That Prove That Content Marketing Is The Future
You’ve probably heard that content marketing is the wave of the future. But do you know why? While it’s true that content marketing is massively effective for nearly every company and industry on the globe, …
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