Big brands are almost doubling the budgets they’ve allotted for social media promotions done through influencers. Chtrbox CEO, Pranay Swarup, answers why brands wish to collaborate with influencers in a bid to drive their sales.
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Category: CMO guide
How Do Brands Measure Effectiveness of their Influencer Marketing Campaign?
Influencers are highly effective in spreading the word out, adding a flair of their creativity …
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Why Airbnb Leverages Influencer Marketing in India
There’s no stopping of Airbnb. With 30,000 listings in the country, the portal claims to …
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How to Find the Right Influencers for Your E-commerce Brand?
There was a time when celebrity endorsements were the top choice for brands to promote …
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Ultimate Cheat Sheet to using Data for Marketing
What is the first thing that crosses your mind when you think about creating a …
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How Reliance Jewels Flashed The Perfect Marketing Jewellery?
Come February, Valentine’s Day vibes start to float around all over your Facebook feed. As …
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Terry Peigh of IPG on Growth of Influencer Marketing in India
With the growing influence of social media, the power of influencers today has increased significantly. …
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India Inc to spend Rs 24,000 crore on advertising, marketing and promotion
India Inc will spend Rs 24,000 crore on advertising, marketing and promotion during the festive …
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Salon Nahi Livon | Case Study
Summary Livon wanted to reinforce its brand proposition and communication for its Hair Serum among …
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Koovs Goes To College | Case Study
Summary An online store, Koovs was relatively a new entrant to the fashion scene in …
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