Fashion influencer india

How Reliance Jewels Flashed The Perfect Marketing Jewellery?

Come February, Valentine’s Day vibes start to float around all over your Facebook feed. As if that wasn’t enough, your family Whatsapp groups cannot stop forwarding jokes on the nuances of the married life. When in a relationship, you have to devote early days of February looking for products that could ideally be gifted to your valentine. Usually, this is the month where the big bucks come out and relentlessly get converted into presents. Reliance Jewels seized this opportunity and used influencers on social media to create quick brand awareness.

As influencer marketing continues to grow in popularity, more and more brands are streamlining their social media marketing strategies

Reliance Jewels sourced influencers through Chtrbox. They worked with both macro and micro to promote jewellery on Instagram. These content creators (Read: influencers) got an opportunity to personally try their favorite jewellery at their retail outlets across India. The activity prompted a string of positive sentiments about relationships between two individuals on Instagram.

This marketing initiative was premised upon the idea that love shouldn’t only be expressed between innate couples, but should be ubiquitous and be expressed between any two individuals. Between a brother and a sister, a mother and a daughter, and any other form of endearment. Reliance Jewels kick-started the campaign around Valentine’s Day and continued it throughout the week. They used #EveryDayIsLoveDay to give an additional flair to the campaign.

ALSO READ – Why influencer marketing can help you boost your Instagram followers

Reliance Jewels handpicked top 20 influencers from diverse categories across beauty, fashion, and lifestyle. Chtrbox tool sorted influencers from a plethora of profiles based on key metrics like followers, location, tags, engagement, etc. Reliance jewellery is a brand that believes influencer marketing creates direct brand awareness for the generation X.  They spend the maximum time on social media today. Influencers have a genuine network of followers that look up to them for daily tips and advice. This would make Reliance jewels the go-to brand for their followers. Reliance Jewels understands the power of digital word of mouth and that it’s only natural that these influencers would diffuse interesting chatter about the brand on Instagram.

Top Chtrbox Influencers for Reliance Jewels –

Surbhi Suri

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This Valentine there’s no harm in being extra and with that I mean love 💖 ( obviously)💖and some sparkling jewels by my side 💎💫 . I love shopping for jewellery every now and then and have always done that with only person in my life after my mom – i.e with my partner . Always trust him to pick out the exceptional pieces and we had a great time shopping @reliancejewels especially when the store has some exciting offers going on ( even they believe in extra ) see !!! Every day is a love day and I couldn’t agree more . Shop these antique pieces and diamond and platinum jewellery at your near Reliance jewels store and make this love month special even more 😘😘 #RelianceJewels #EveryDayIsLoveDay ••••••••••••••••••••••••••••••••••••••••••••••••••••• #instagram #delhigram #lookbook #lotd #indianfashionblog #instagram #wiw #whatiwore #instalike #instacool #photooftheday #bestoftheday #instagood #loveit #iyigeceler#elegant #pretty #desi #statementearring #jewelry #accessories #choker #goldjewelry #antiquejewelry #antique

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Palak Joshi

Simran Gill

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You don't need one day or a particular reason to celebrate love. Make your partner feel pampered and extra special by gifting a beautiful piece of Jewelry! Choose from a wide array of gold, diamond & platinum jewellery that are as pure as your love & Avail Exciting offers at nearest @reliancejewels showroom 💎 P.S: Do not forget to take advantage of your partner's generosity too! Swipe left ⏪ to know what I mean! 😜 Captured by @shaurya_bajpai Location: @rcitymall . . . . . . . . . . @reliancejewels @chtrbox_tech @rcitymall #RelianceJewels #EveryDayIsLoveDay #TVAxRelianceJewels #ChtrboxInfluencer #Chtrbox #TVAxChtrbox #DiamondJewelery #diamondsareagirlsbestfriend #platinumjewelry #goldjewelery #Jewelry #RCity #potd #portrait_ig #portraits #contemporaryjewelery #feelpampered #love #instapost #instadaily #couples #humanedge #mumbai #mumbaiblogger #igers #fashion #lifestyle #glam #minimalism #noregrets

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Hetal Gada

Micro influencers added some steam too!

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As influencer marketing continues to grow in popularity, more and more brands are streamlining their social media marketing strategies. Marketing evangelists suggest that Influencer Marketing is on its way to transforming marketing on mobile phones.

Visit to work with macro and micro influencers.