They say “teenage girls” rule the internet, you can debate that while liking cute kittens and meaningless emojis ☺ We do know the young and connected tip trends today faster than ever. We all know …
Continue reading
Category: CMO guide
Woah! How JBL got 150 college kids to drive 1,000,000+ social media conversations and 20,000 product trials
Ok! Lets go through the numbers. We did this as a team, we are effing proud, and think we might pat ourselves a bit on the back. 150 student influencers | Called them JBL Groove …
Continue reading
Whisper Like A Girl | Case Study
Summary The Like A Girl campaign was crafted with the insight that girls lose confidence during puberty that they never regain. The view that being a girl is somehow inferior is enshrined in the vernacular …
Continue reading
Bill Cardomy on How to Use Influencer Marketing
Grant Cardone is an international sales expert, New York Times best-selling author, and radio show host of The Cardone Zone. He has founded three companies: Cardone Enterprises, Cardone Real Estate Holdings, and the Cardone Group. …
Continue reading
Starbucks Demonstrates Influencer Marketing with YouTube Stars
Last week we talked about Adidas’s play with influencer marketing with elaborate plans to conquer dark social. And this week we have Starbucks demonstrating influencer marketing with Youtube Stars Rosanna Pansino along side YouTube personality iJustine Social …
Continue reading
Adidas is redefining Influencer Marketing through Dark Social
Adidas is taking influencer marketing to new territories. This time around Adidas has sought to change the face of influencer marketing with the launch of Tango Squads. Named after Adidas’s first football Tango Squad is communities …
Continue reading