People are talking about your brand but not always tagging your official account, did you take notice?
Most brands have a social media presence today, whether it is to promote a product, increase sales or to promote brand recognition. These days it is exactly these profiles that shoot the brand to recognition or disgrace.
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It is important for the brands to constantly check their accounts because you never know what might be said about your brand and while you were away on vacay right when a PR disaster could be on its way.
With influencer marketing, its safe to say that your brand mentions can be tracked, but why is it important to track them in the first place?