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Woah! How JBL got 150 college kids to drive 1,000,000+ social media conversations and 20,000 product trials

Ok! Lets go through the numbers. We did this as a team, we are effing …

Adidas is taking influencer marketing to new territories. This time around Adidas has sought to change …

For a brand or a company to sustain and promote its offerings, it needs to …

Introduction Influencer marketing is today the buzzword in the industry among most businesses looking to …

If an influencer’s opinion malign the reputation of a brand, is it illegal to do so? We discuss the latest case.

#Unboxing: Some of our favorite experiences, and why it still works for brands! Want to …

There’s no stopping of Airbnb. With 30,000 listings in the country, the portal claims to …

What is the first thing that crosses your mind when you think about creating a …

We decided (after some hungover brainstorming) that we’re gonna update our Happy Anniversary post (along …

purchasing a product or service based on an influencer’s recommendation. This highlights the significant impact …