The influencer marketing industry has recently witnessed a sea of changes in its
approach and strategy over the years. It is today the most popular and effective means
of digital marketing for most brands online. We have currently been witnessing top
brands from across different industries approaching the best influencer marketing
agencies to boost their sales and grow their brands. As an influencer marketing
agency, we can say that we have seen a huge spike in demand for the services as well
as the cutthroat competition in the industry to leverage the growing demands of various
brands. Chtrbox is one of the leading and the industry best Influencer marketing
that has been a part of this growing industry for years. Today’s article, we have
shared a complete journey with chtrbox in the world of Influencer Marketing.
The article speaks about the journey of starting as an influencer and also offers a brief
guide on influencer marketing. Read on to learn about the journey of an Influencer
marketing from an experienced agency in the industry
How do I Start an Influencer Journey?
Starting as an influencer isn’t as easy as it seems. It takes a lot of time, money, and
dedication to reach where you want to be, and this can probably take months and years
of dedication and consistency. Chatrbox being an experienced influencer marketing
agency, can vouch for the fact that their journey required a lot of hard work and
patients. So, keeping all this in mind, consider following the below steps to begin an
influencer journey, and you are sure to reach your goals soon.
Complete Guide on Influencer Marketing
Below given is a detailed influencer guide that you can refer to for those of you
looking to kick-start your influencer marketing journey.
∙Pick a Niche –
If you plan on becoming an influencer, it is essential that you know where your
expertise lies and accordingly select a niche that you are good at. Selecting the
right niche is crucial. Based on your knowledge, experience, skills, and, most
importantly, interest in a specific niche, you must select the right niche. The
minute you know that you are good at something, social media will have a set
audience for you to kick start your journey.
∙Select a Platform–
Once you have selected a niche to work on, the next step is to check the right
platform and social media channel to reach your audience. Selecting the right
platform is another crucial factor in your influencer marketing journey. You
need to know where your audience is and how you can best reach out to them.
Right from channels like YouTube, Twitter, Instagram, to even Facebook are some
platforms that influencers often use to reach out to their audience. But being on
the right platform is essential for building a network with a relevant audience.
It goes without saying that quality content is the base for any influencer to build
his community or network. An influencer can only build on his network and
community if he posts quality content. By quality content, we mean not just well-
written content but also content that is creative, unique, insightful, and with
high-quality images that impact the audience. It is important that the information
you share with your audience is appealing and useful to them. It is only then that
an influencer can grow his audience or followers online. High-quality content is
undoubted the key factor for a successful influencer marketing strategy.
∙Learn the Knack of SEO
Knowing the basics of SEO is essential for everyone, including influencers. If you
want your audience to find you and your post easily then knowing the way to
Rank it on search engines is also essential. Knowing the basics of SEO and
implementing the strategy and techniques for your post will help you rank your
audience and also reach your audience. All of this is essential for being a
successful influencer and also for effective influencer marketing strategies.
Last but not the least, ensure you build engagement. You need to establish a
connection with the audience for them to believe in you and follow you. Be
consistent with your post, reply to the comments on your post, and be updated
with the content and post that you publish. People love those who respond and
provide feedback, tips, suggestions or solve queries. So, be the one there for your
audience, and you are sure to end up having a good number of followers.
Types of Influencer Marketing
Chtrbox is one of the best influencer marketing agencies in the industry helping
brands connect with the right influencer for their brand. Businesses have now turned to
influencers to promote their brands and grow their sales. So, businesses often approach
influencer marketing agencies like us to help them connect with the right type of
influencers suitable for their niche. There are different types of influencers in the
industry that businesses look to collaborate with. Here is a list that you can refer to that
details different types of influencers-
∙Mega Influencers –
Mega Influencers are usually celebrities having a large number of followers with
more than a million followers. These influencers have a huge fan base or
followers, offering an amazing reach to brands that collaborate with them.
Macro influencers are popular individuals such as TV Stars, sports athletes, or
thought leaders of the industry. Compared to the mega influencers, they hold less
followers, yet their level of engagement is better with the audience. Macro-
influencers are those who have 500K to 1 million followers. Brands still get a
large reach by collaborating with these influencers. Brands can leverage their
reputation to gain followers on social media but can expect a high price for such
business collaboration with mega influencers.
Micro-Influencers have a smaller number of followers in comparison to mega and
macro-influencers. They are said to be more connected with their followers and
have better engagement with their followers. Micro-influencers are those who
have a follower base of 10K to 50K followers. However, with this small and
intimate connection that holds, they do have far better engagement and trust in
their circle of connection because their followers tend to be more niche-focused.
Nano Influencers have a limited number of followers and can offer modest reach
for the brands. But their audience is very narrow and niche. So, brands
particularly looking to target a specific niche of an audience can leverage such
narrowed or rather focused connection with nano influencers. Collaborations
with these influencers can guarantee you a focused or a rather relevant
audience, better engagement, trust, and loyalty of the audience converting to
customers. Depending on the business goal, these influencers can be suitable for
promoting your brand.
Collaboration tips and Relationship Management
As an influencer guide from Chtrbox, we recommend you to refer to the below-given
tips for collaborating with influencers and maintaining a good relationship with
influencers for a successful influencer marketing strategy.
∙Define the goals of your influencer marketing campaign before scouting for
influencers. This is essential for you to understand the kind of influencers that
may be suitable for your business goals.
∙Decide on a budget that you wish to allocate for the campaign. This is another
crucial factor in deciding or shortlisting influencers.
∙Define the audience you plan to reach out to. So in case your brand is looking to
reach out to a niche audience, then collaborating with micro-influencers or
influencers would make more sense. But if you plan to reach a larger audience,
you can consider a mega or macro audience.
∙Once you have shortlisted your influencers, approach them via their social media
channels, where they often engage with their audience.
∙The next step is to introduce your brand to them by mail and send them a formal
invite for a meeting. Ensure your mail is crisp and clear and share details on how
you would like to collaborate with them, and highlight what’s there in for them in
this business collaboration.
Influencer marketing can be a game-changer for businesses looking to establish their
brand in the industry. Consider following the above tips and influencer guide if you plan
on such collaboration. If done right, it is sure to work out for your brand. Influencer
marketing is one effective way of promoting your business and building a strong client
base in the industry.