Indian social media influencers have been in the headlines this year. There are many social media influencers out there, but are you looking for the top influencers to follow in 2023? Well, you are at the perfect place to follow the influencers who have mastery in their particular interests.
Let’s look at the top influencers followed by hundreds of thousands of people across social media. They have a quirky interaction with the audience. Whether through humor, hard facts, style, or some other route, they are shaping the masses and assisting brands in snatching up their ideal customers.
- Bhuvan Bam
The digital content creator and youth superstar in India, Bhuvan Bam, has achieved new heights with his YouTube channel BB ki Vines as well as on Instagram. Bhuvan Bam is the first independent Indian digital content creator to reach 20 million subscribers and 3 billion total views. In just a few years after making his social media debut, the 26-year-old multitalented singer won millions of hearts as a genuine entertainer with his songs and humor.
2. Kusha Kapila
Kusha Kapila is one of the top social media influencers in India. She began her career in the writing industry with iDiva, and her videos for the media network were the beginning of her foray into the realm of digital media and content production. Her page has stuff about her lifestyle, fashion, beauty, skincare, marriage, and of course, comedy skits and reels, and she has a total of 2.2 million fans.
3. Diipa Büller-Khosla
Diipa Khosla is one of the most influential Indian Americans due to her massive Instagram following of 1.7 million people. Many of the latest beauty, lifestyle, and fashion trends have been spotted on Her Handle. She is one of the most influential fashion Instagrammers to follow in 2022 if you want to be abreast of the industry’s latest developments, thanks to her famous modeling and lifestyle fashion tips.
4. Nikhil Sharma
Lifestyle blogger Nikhil Sharma has been called the “Casey Neistat of India.” He first uploaded videos to YouTube in 2010, and now his channel, “Mumbaiker Nikhil,” has approximately 4 million subscribers and has made him famous in the world of moto vlogging. Nikhil is now widely recognized as a leading biker and moto YouTuber and an early adopter of influencer marketing in India. After amassing over 1.4 million Instagram followers, he was named “Vlogger of the Year” and has become one of the top Instagram influencers in India.
5. Komal Pandey
Komal Pandey, a popular Indian Instagrammer and fashion icon with, amassed over 1.5 million followers thanks to her innovative takes on makeup, skincare, and the latest trends in the form of “fashion therapy” videos. She is a popular figure on the Indian version of Instagram. Komal began her Instagram “Look of the Day” posts during her college years at PopXo. She won Cosmopolitan’s Best Fashion Influencer & Vlogger 20-21 title thanks to her dedication to the industry and ability to anticipate and set trends. Best Influencer Marketing Platform in India allows the brand to collaborate with these top social media influencers.
6. Farah Dhukai
You may know Farah as the “DIY desi-inspired beauty hacker” from her many videos and posts on Instagram and YouTube. She has 6.4 million Instagram followers and 2.3 million YouTube subscribers, and she frequently posts about her DIY beauty, hair care, and makeup regimens.
7. Dolly Singh
Dolly Singh, who rose to fame with her iDiva videos as “Raju ki Mummy,” is another major Indian influencer on Instagram. One of the most popular Social Media influencer in India, she amassed an impressive 1.4 million followers due to the ground-breaking influencer trends she pioneered.
8. Mithila Palkar
In 2016, Mithila Palkar’s cover of The Cup Song catapulted her to an internet celebrity while pursuing a career in acting. More than six million people have watched this since she posted it to YouTube. She has amassed 3.5 million Instagram followers and has become one of the top Social Media Influencer in India.
9. Masoom Minawala
Masoom ranks among the best Indian artists of all time. Her 1.2 million Instagram followers like her artistic photographs, vibrant aesthetic, and chic fashion sense. The fashion and lifestyle blogger moved to Belgium after being born in Mumbai. She gives fashion advice and posts about high-end vacations and other lifestyle topics on both sites. She has become one of the top Indian Influencers to follow in 2023.
10. Tamanna Roashan
A self-proclaimed beauty, lifestyle, fashion, and education influencer, Tamanna is the stunning brains behind the Instagram account @DressYourFace. She has worked with Honest Company, Barbie, and the Indian fashion house Lashkaraa on her capsule collection Dress Your Face. Tamanna has amassed over 2.7 million Instagram followers by posting about the latest in high fashion and affluent living.
With over 2.3 million YouTube subscribers and around 1 million Instagram followers, Kaushal is among the most popular Indian influencers. She advocates a “filter-free” stream of style advice, positive reinforcement, and product recommendations across the cosmetics and skincare industries.
12. Kenny Sebastian
Kenny Sabastian performs stand-up comedy and also makes movies and music. His amusing YouTube videos helped him gain international recognition. He currently has over 2 million subscribers on YouTube and 1 million followers on Instagram, where he regularly gives humorous insights.
13. Srishti Dixit
Srishti is a famous Indian comedian, influencer, and cat person who got her start on BuzzFeed India. Her comedic sketches, comments on pop culture, and unfiltered, genuine persona have made her a household name. The content creator from Mumbai currently has 754k Instagram followers because of the humorous and interesting content she regularly posts.
14. Irene Khan
Irene is a popular content creator in India and posts videos about motherhood and fashion. Her reputation as a prominent figure in the leisure industry around the world is well-deserved. Irene’s half a million Instagram followers are treated to a stunning mashup of fashion, beauty, and high-end travel with a heavy dose of colorful family fun influenced by Indian culture.
15. Samantha Akkineni
With more than 27,000 Instagram followers, Samantha is regarded as one of Chennai’s most influential social media users. She’s a Telugu actress with an impressive fan following as one of the top South Indian Influencers. Samantha’s love of fashion is evident in her blog postings.
16. Niharika NM
Niharika has over 2 million Instagram followers, making her one of the top South Indian Influencers. She’s a video maker, and she rules at slapstick. She always manages to come up with fun stuff to write about. Her sardonic delivery of lines will have you crying with laughter and out of breath from giggling so hard.
17. Ankush Bahuguna
Ankush Bahuguna’s Instagram is full of embarrassing yet amusing reels, brilliant sketches, satirical videos, anti-stereotypical content, and funny videos that anybody can relate to. Ankush’s ferocious mother has also made cameo appearances in videos, including those for MensXP and iDiva. The trendiest makeup artist in India and an avid practitioner of the drip lifestyle have helped make him one of the platform’s most followed users. The vast majority of his 854k Instagram followers like his funny videos and clever posts because of these qualities.
18. Aashna Shroff
Lifestyle influencer Aashna Shroff got her start when she started the blog The Snob Journal. With a growing fan base and a history of successful corporate partnerships, she is now recognized as one of India’s most influential Instagram users. She has over 918K followers on Instagram and regularly posts about fashion, beauty, and interior design.
19. Diipa Khosla
Diipa is not a native Indian social media star but has Indian ancestry. We had to add her to our list of the top social media influencers in India in 2023 after she launched ind wild, a cosmetic line tailored to people of color.
20. Kritika Khurana
She was one of India’s earliest bloggers, and her outfit posts on Instagram propelled her to popularity in 2013. After some time, she began writing blog posts as “thatbohogirl.” The fashion icon, who also hosts the podcast “UNKUT Kritika,” is now immensely popular across all social media channels. Because of how much she’s grown as an artist over the years, Kritika is one of our top social media trendsetters.
21. Siddharth Joshi
Instagram posts from Siddhartha Joshi, an Indian wanderer, document his adventures throughout the world. The Instagram feed of this travel influencer is full of breathtaking scenery photos. Siddhartha has over 126k followers and shares travel stories, photographic advice, vlogs, and product reviews related to the travel industry.
22. Kabita Singh
Kabita Singh writes from a place of authenticity; she is a housewife who came from nothing. Homemakers and mothers in India looking for simple, modern recipes love Kabita Singh’s postings because of how quickly and easily they can be made. To keep up with the newest in cuisine, Indian cuisine, and do-it-yourself culinary techniques, 857,010 people follow her on Instagram.
23. Sadaf Hussain
Chef Sadaf Hussain’s Instagram is a treasure trove for those interested in Indian street food. Hussain has competed in Masterchef India, written books, hosted podcasts, and spoken at TEDx events. Because of his deep appreciation for cuisine, he uses Instagram to research the history of some of our favorite delicacies. Chef Sadaf has 28.8K followers on Instagram and is a consulting chef for some of Delhi’s best-loved cafes, bistros, and restaurants.
24. Sahil Khan
Sahil Khan is one of the most followed people on Instagram in India. Sahil Khan, a fitness guru with over 10 million Instagram followers, has amassed a sizable online following. If you’re into bodybuilding, exercise, or fitness advice, you should follow the Instagram of former Bollywood star Sahil Khan. The Rajiv Gandhi award for India’s fitness icon went to Sahil Khan.
25. Sonali Swami
Sonali is both a world-class athlete and a mother to two young children. She is a fitness teacher, has spoken at TEDx four times, and earned bronze at the WBBF Asian Championship. As a result of her many accomplishments, she is now considered one of the most popular 2022 Instagrammers from India. She began weight training and bodybuilding at age 37, which speaks to her grit and perseverance on her journey to becoming one of India’s best female bodybuilders. She is followed by 325,000 people on Instagram.
26. Bani J
Bani J, as Gurbani Judge, rose to prominence after appearing on MTV Roadies and later working as a VJ for the network. The audience of Bigg Boss 10 saw firsthand how much she values physical activity. She also has a strong acting background, evidenced by her role in the hit Indian online series “Four More Shots Please.” She uses Instagram to promote her healthy lifestyle by posting videos of her workouts and meal plans and has become one of the top Instagram influencers in India regarding fitness.