Every brand wants it’s digital presence to be strong, and mind you, humour’s not the only way to go. OK, maybe on Twitter it is, but how do you channel followers to your Instagram account?
An Instagram account is a platform full of opportunities for businesses. You can create your own shops, list your products, add links and do so much more.
Here are some tips to help you optimize all the awesome features Instagram has to offer to increase your followers:
Try adding Mentions: The @ feature in Instagram is for you to use to your advantage. Mention people and their positive comments, ask people to try your products, the possibilities are endless! This way you build a community and people are engaging and actively interacting with you while you return the gesture.
Creative Content: Keep mixing it up. Don’t just post product promotions on your story. Try adding memes, articles with swipe ups, funny polls and surprise giveaways. This will make people want to check out your story to see what’s new today.
Utilize the Shopping Tool: Shopping on Instagram has gotten better than ever! You can put up a lovely ensemble and mention all the items. When clicked, these pics will lead to a page that allows you to add details about your products such as the cost, description, and the link from where you can directly buy the product.
Influencer Promotions: This is a new one. So get your brand to be mentioned in an influencer’s story and ask them to add a link that leads back to your page, and voilà! The influencer has their own organic following that actively and regularly checks their stories and posts. Depending on which influencer you choose, you can target the niche group that might just lead to new potential customers being introduced to your brand.