Watching the massive growth and acceptance of TikTok in India, Zee5 is all set to release an app similar to TikTok, Instagram and Youtube called Hypershots. It is presumed to have 90 second User Generated content created by celebrities and commoners. It could begin as an ad-supported platform, however it is set to change into a subscription carrier in the end.
“We wish to be the tremendous app of leisure, a one-stop vacation spot for electronic movies. We are not looking for customers to come back to us just for long-form and move elsewhere for short-form. The electronic ecosystem will make customers come again increasingly and their addiction formation with ZEE5 will occur” Tarun Katial, CEO, ZEE5 India.
Zee5 is originally
As an influencer, if you’ve missed out on TikTok investing your time into a new platform may be ideal for you! Remember, do not judge a platform your audience uses. Other popular TikTok competitors that have popped up are Trell & Firework of late.
Notably, the OTT platform is also planning on launching around 80-100 original shows this year.